Hi. I’m Bob.
I help people communicate.
From corporate communications to marketing copy, good writing is a business advantage.
Throughout my experience writing corporate communications and marketing campaigns, I’ve learned how to simplify complexity, connect emotionally, and make projects profitable and teams more productive.
Bayou Campaign
Image ads announcing a newly expanded Bayou using images created by local artist Mark Herman.
I’m a seasoned advertising and marketing professional who loves fiction, non-fiction, the NY Times cartoons, dogs, sports, visual art, gardening, yoga, and walking my dog. But even with all these interests and activities, I still have time I’d like to put to good use as a writer. And if that isn’t proof of a good work ethic, I don’t know what is.
Remmele Campaign
Romancing a somewhat dry subject by telling the Remmele story from a more interesting and human point of view: The thinking and values of their visionary design engineers.
Shock Doctor Campaign
Helping the startup company grow from mouth guards to multi-sport protective gear.
Streeter Homes Campaign
Establishing Streeter as the Twin Cities premier builder by showcasing their work and creating a distinctive brand voice.
Southwestern Bell Telephone
As a foreign exchange student in high school, I experienced the power of travel — a catalyst for curiosity. I try to use my curiosity, along with a BA in Psychology, MA in Philosophy, and PhD from the School of Hard Knocks, to temper and refine my writing.
Sherwin-Williams
Establishing Sherwin’s design leadership by highlighting an important design element: Emotion.
Bud Consumer
FedEx Corporate
Strengthening FedEx loyalty among investors and business customers.
100% jargon free
100% jargon free
With a knack for creativity, an eye for design, and versatility as a writer, I understand the value of good strategy and the importance of putting it together with great creative.